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Brand Campaign/Marketing // 2021

TIDAL Brand Campaign

For the launch of TIDAL’s new Free tier and Direct Artist Payout feature, the brand did a facelift in the form of a brand campaign, reflecting the evolving music-streaming market. The bold, dynamic look and feel revolved around empowering fans to play a larger role in the success of their favourite artists.

Last update: 02/07/2021

TIDAL Brand Campaign

Other Details

This whole project was executed with the help of an agency based in SF. I was part of TIDAL's creative team (Senior Lead and me) driving the project from onboarding to the final execution.

Direct Artist Payouts: This program will give artists access to another payment stream by allocating 10% of monthly subscriptions at the HiFi Plus tier to each listener’s most streamed artist.

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