The new logo was designed by drawing inspiration from the design of the cameras. We worked closely with the product design team to reflect the same design philosophy and finer details (like corner radius) to craft the rebranding to perfection.

This 3D element referred to as ‘THE SPACE’, is a graphical representation of the brand and is derived from the design of the product. ‘THE SPACE’ is a shell that stands for the most important value of Vaion – security. It is also the key design element that is used across multiple brand touchpoints.